The “classical model” of social movement theory explains the emergence of social movements in terms of collective psychological reactions to structural changes in society. In short, people are alienated and therefore join protest movements. Hating on this approach is something of a cornerstone of the sociological canon of contemporary social movement theory. Central among the numerous problems with the classical model is how it pathologizes individual social movement participants, treating them as alienated, anomic, maladjusted, and deviant specimen. Reasons for rejecting the theory are plentiful. The framework had to die; good riddance!
So then, is it too soon to ask whether there might be a few useful gems buried along with the rotting corpse of the classical model? How bad of an idea is it to exhume the casket in order to pan for gold?
“For the mass society theorist,” Doug McAdam explains (in Political Process and the Development of Black Insurgency), “the movement offers the atomized individual the sense of community he lacks in his everyday life.” Such a framework does not seem to fit with “the development of black insurgency” described by McAdam. He details how individual participation in the civil rights movement was hardly an individual matter; it tended to stem from community membership—especially membership in black churches, black colleges, and chapters of the NAACP—rather than from a lack of community. Continue reading