Messaging (/symbolic contestation) for populist alignment: very rough notes, pieces of the puzzle, for future exploration…
- Messages and memes (i.e. carriers of messages) must be potent enough to penetrate the meaning-making processes of existing social aggregations (aka “groups”).
- Proximate groups are the primary spaces where meanings are processed, judged, opinions shaped, etc. (A “proximate” group is an immediately-experiencable, graspable in size, often-local group. Proximate, as opposed to abstract or imagined, the latter referring to a society, nation, class, religion, etc.)
- Explicate the modern dis-integration/dispersal of proximate groups; a society of divided selves; identities dispersed across several circles / groups of identity, etc.
- Explore the “script” and pressure within groups to avoid internal friction, especially subversive challenge; to extricate the political into a distinct group unto itself (e.g. “activism”), and thus to minimize antagonisms within the proximate group, its life and functions.
- In eras of identity dispersal and unrootedness—and the shrinking of the “tradition-directed” groups and character structures—the opening to frame more potent abstract “groups” (aka imagined communities). The technologies of the mass media (first print, through the novel and national newspapers) enabled these new publics to emerge. The idea of society itself became more imaginable. (See Benedict Anderson’s Imagined Communities)
- The imagined public is still processed, understood, and judged within proximate groups, whose identities are also shaped by their understanding and interaction to the larger social abstraction. The way it seems to look and the way it should look are a projection of values, rituals, understandings, experiences, etc. derived from proximate group experiences and culture.
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