Mobile-ize, Organize & Unionize – June 3rd

Organizing 2.0 and Mobile Commons have teamed up to offer a special day-long training in using mobile phone technology for organizing. We have 25 spots open to staff at unions, labor organizations, and community organizing groups. An additional 5 spots are open to others working for progressive social change.


This training is meant for three kinds of attendees:

  • Experienced practitioners looking for case studies and examples of innovating organizing,
  • New users of mobile organizing software looking for basic and advanced training,
  • and prospective users looking for information about mobile organizing options before making the leap to a particular vendor.

Our trainers include some of the most experienced mobile organizers in the country:

Katrin Verclas has written widely on mobile phones in citizen participation and civil society organizations, mobile phones in health and for development. She is the co-founder and editor of, a global network of practitioners using mobile phones for social impact. She was a 2009 TED Fellow, a 2010 fellow at the MIT Media Lab, and was named by Fast Company one of the most  “Influential Women in Tech” in 2011.

Rachel LaBruyere was responsible for growing one of the largest and most active mobile opt in lists while working with the Reform Immigration FOR America campaign. She took technology and integrated it into an existing movement, while managing the organization and organizers involved. She is currently the Director of Mobile Strategy at Mobile Commons.

Reshma Mehta is a Legislative Representative for AARP.  She has spent over 8 years in the government and non-profit arena.  At her current position, she works to advance AARP’s legislative agenda in Congress and in state legislatures throughout the nation, advocating on issues such as health care reform, home and community based services, Medicare, Social Security, consumer protection, housing and mobility, and more.

On a daily basis, Reshma helps with the recruitment, education, mobilization and retention of millions of activists in the growing AARP grassroots advocacy program.  This includes creating and executing highly targeted and segmented cross-channel campaigns that engage AARP members and the general public at both the national and state levels.

Additional trainers include: Michael Sabat, Ben Stein, Gloria Fong, Katie Saddlemire, & Charles Lenchner


  • Overview of the sector: progressive organizing with mobile phone technology today
  • Software training – using the Mobile Commons interface
  • Managing your mobile data in coordination with other databases/CRM’s
  • Integration with Salsa & Convio
  • Using Keywords, Opting In, Broadcasts, Groups, mConnects
  • Targeting, Pingbacks, Link Shortening, mobile web optimization
  • Opt-in forms, click to call, auto-population of fields
  • Advanced tips/tricks
  • Unions using mobile – case studies
  • Community organizing with mobile – case studies
  • List-building basics,  Call-in campaigns, Interactive campaigns, Rapid response, Crowd building, Day-of event plans
  • Low-cost alternatives to major mobile platform vendors
  • Group texting
  • Internal voting
  • Local vs. National
  • Advanced list-building strategies